Lorenzo Barbantini Scanni
Digital Media / Transformation / Startups
Supporting companies in the digital transformation process.
Startup enthusiast, business development executive with over 25 years of experience in developing and managing sales and marketing teams in corporate environments. Recognized for discovering new and innovative solutions to assist customers in fulfilling their company goals, through a mix of media, cutting edge technologies and development of lasting and orchestrated marketing actions.
Reinventing company positioning in diverse fields through business innovation and digital strategy.
Profile
Today
Languages
Colossus Digital
co-Founder
Since June 2021
Colossus is a leading player in the digital asset management arena; as a regulated entity under the Italian OAM it offers custody and top-tier staking services in a regulated, compliant and secure environment. With expertise in the PoS (Proof of Stake) domain, we provide token holders with opportunities to maximise returns while ensuring network resilience.
Colossus also created a Payments arm that develops fintech solutions for online merchants.
English
German
Italian
Spanish
ONDA TLC Gmbh
Chief Revenue Officer
Since 2020
ONDA is a company based in Klagenfurt (Austria) developing technology products. Started with feature phones it has rapidly expanded to data products and is presently active on the development of 5G networks. ONDA decided to get into the eLearning PC Market during the COVID lockdown where it was clear that something had to be done.
Greater Fool Media, Multichannel Network
Investor - co-founder
Since 2012
Greater Fool Media founded in 2012 to offer, for the first time in Italy, fresh and efficient business solutions to the widest possible range of players engaged in the emerging multiscreen video ecosystem.
Offices now operates in Rome, Milan, Brighton and Los Angeles.
With 400+ Youtube channels and close to 6 billion yearly views Greater Fool Media is the independent market leader in this space. Enabling monetization on all platforms for it creators through the sale its pre-roll inventory not only on Youtube but also on Facebook Instagram and Tiktok.
Media buyers can interact directly with creators buying premium targeted inventory.
With a total number of followers across platforms exceeding 50 million the company connects brands to influencers.
Work
experience
Luiss Enlabs - StartupBootCamp - Techstars
Mentor - Advisor
Since 2014
Advisor to leading startup accelerators based in Rome and Turin.
Part of the applications review process, during during the Selection Day, that becomes the first step for startups for consideration and investment recommendation.
Helping other later stage companies in Business Development and international market rollout
Hurry Italia - Popmove
Marketing and Innovation
2015 - 2020
Supporting the growth of an Internet startup active in the space of advanced mobility, online car sales, as head of Marketing and Innovation.
During this period I developed an innovation spin based on the insight that customer cars are parked 90% of the time. Popmove, a new venture, was started in June 2019 enabling a new kind of sharing customers share there unused car/time in exchange for discounts on their Long term rent fees.
Launched the first "Ready to share" consumer product Popgo and the Popmove platform setting the scene for the first P2P sharing community.
Brand Portal, part of Flumen Communications
Chief Innovation Officer,
2011 - 2014
International Ideas Factory leveraging on new media as part of an integrated strategy.
Bringing innovation to customers through an orchestrated approach of technology and communication to promote new initiatives in the communications sector, especially at an international level.
Flumen controlled the networks Brand Portal and THEname Group.
Managed ENI, ENEL, Telecom Italia, Olivetti, Gruppo LGH, Rottapharm, Finmeccanica, e-Geos, RAI accounts.
Mashfrog SpA
Chairman
September 2010 until August 2011
Web agency active in consulting for companies that aim to implement the new social and web 2.0 paradigms to better their communication with stakeholders.
Vetrya SpA
co-Founder
July 2010 - October 2011
Founded an OTT company that began developing Connected TV apps for Samsung TV's and media companies. Vetrya launched its own service in May 2011 PrimoItalia, the biggest italian internet tv distributed in multi-channel on connected tv’s, pc’s, blu ray players, smartphones and tablets.
PrimoItalia offers access to a rich library of video content and services, provided in live and on demand.
Company completed a successful IPO July 2016
Engineering SpA
Key Account Telecom Italia and Media
From January 2009 until July 2010
Headed up the Media Sales division targeting Italian media companies a relatively new market for Engineering.
Also managed one of the most significant size account, the Telecom Italia Group.
Expertise spans from System Integration and complex projects in OSS, BSS to Value added services on new media platforms.
Xaltia
VP Sales --> CEO
From 2001 until 2009
Xaltia was the italian leader in the mobile application and content development. Supported the launch of Mobile TV in Italy with TIM as first in the world over 2.5G networks, the service evolved in the 3G space.
Other applications included: Push to Talk, Video on demand, Streaming and mobile community managment.
It ran a data center that connected most of the content aggregators to the Telecom Italia network for OSS and BSS services. It also interconnected to all the Italan operators.
The company dealt in Italy and Brasil
The company grew to 100 emplyees and was successfully sold to Engineering Ingegneria Informatica in 2008
Rai Net SpA
Marketing Director
From May 2000
The Internet arm of the state broadcaster, were the digital extension of traditional programming was first experimented.
And lots more ..
