Cars turn to subscriptions to adapt to the realities of shifting consumer habits
In March 2019, tech journalist Kara Swisher published an op-ed in the New York Times proclaiming that “Owning a Car Will Soon Be as Quaint as Owning a Horse.” The evidence to support that claim is growing: private car ownership declined globally for the first time in 2018. For more and more people, car ownership is not a daily necessity in the same way that it was for previous generations. The vehicle subscription model is already well on its way to revolutionizing how custom
